The Borenstein Group Takes Gold in 2008 Hermes Creative Awards
Recognized for Creative Ad Campaign for CR Software's Enterprise IT Collections Software

Fairfax, VA, May 14, 2008 - The Borenstein Group, a leading business-to-business (B2B) and business-to-government (B2G) strategic marketing communications firm, today announced it has received the gold 2008 Hermes Creative Award in the Magazine Advertising category.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The competition is administered and judged by the Association of Marketing and Communication Professionals.

The Borenstein Group received the Gold Hermes Messenger statuette for its creative and strategic execution of copy and graphic design in an advertisement campaign for one of its clients, CR Software. CR Software provides the debt recovery industry with technology solutions to increase profits from collections. The company's latest product is a collections solution called Titanium ORE. The name ORE (Open Receivables Environment) was created by Borenstein's branding experts to promote its client's premium offering to mid to large size IT enterprises. The Borenstein Group's creative staff developed an advertisement campaign that utilized the "ORE" in a catching manner to attract the readers of the industry publications that the ads ran in.

"The Borenstein Group did an entire re-branding for this client. The branding work came full circle and cascaded into this award-winning advertising campaign. We are honored to receive this impressive recognition for our creative insight and execution in advertising, especially from an organization that clearly values innovation in the communications industry," said CEO and chief strategist Gal Borenstein. "Moreover," added Borenstein, "CR Software has selected The Borenstein Group twice over 8 years as its branding agency. Rebranding a corporate identity you have initially established was a challenge we took on with fresh eyes and great enthusiasm. We are proud it gave our client the exposure it deserved in its fiercely competitive marketplace."

About The Borenstein Group

The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that serves the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its specialty areas include information technology, business and financial services, federal contractors, telecommunications, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

About CR Software LLC

Founded by collections people for collections people in 1984, CR Software has been setting the standard ever since for collections industry software systems. CR Software deploys, executes, and supports hundreds of installations every year. CR Software LLC corporate headquarters can be reached at (800) 222-1722, by e-mail, kristine.sturans@crsoftwareinc.com, or via the World Wide Web at http://www.crsoftwarellc.com. CR Software LLC and the Collection Resource System are trademarks of CR Software LLC All other trademarks are property of their respected owners.